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Cliff Jump Rick's Cafe, Negril, Jamaica

South of downtown Negril is West End Road, known as the cliff area, which is lined with resorts that offer more privacy. These areas offer easy access to waters good for snorkelling and diving, with jumping points reaching more than 40 feet (12 m) high. Rick's Cafe was the first public bar and restaurant of its type on the West End Cliffs, offering an alternative to Negril's majestic seven mile beach. Rick's Cafe boasted an unrivaled view of the sunset from its naturally formed cliffs.
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