Gary Fish established the Deschutes Brewery & Public House as small brew pub in 1988 in downtown Bend, Oregon and named it after the Deschutes River. Fish emphasized a community-based approach to his business, stating, "We want people to feel like this is, in a lot of ways, theirs." The brewery sold 310 barrels of beer in its first year, and by 1992, sales were up to 3,954...