It is referred to as the tourist route because of services available on the way to the summit. Unlike other routes, it is relatively easy, has low success rate because many unfit people attempt Kili trek via this route and fail, it is a popular route and accommodation is in huts. It is preferred by many trekkers. It is also beautiful. It is the easiest and shortest route. Ascent and descent are done on the same path.
Itinerary
Trek slowly towards the Kilimanjaro summits, They will sleep in the huts to make stops until we reach the summit. This is referred as the most luxurious route among them all.